I’ve been seeing a lot of these posters throughout New York City. My initial thought was, “Wow. Lifetime Movie Network must have a big budget for advertisement these days.” My next thought was, “Wait. Is that Joan from Mad Men? What’s she doing on Lifetime??”

No offense, Christina Hendricks, but it wasn’t until I saw Ryan Gosling that I realized, “Oh. This isn’t a Lifetime original movie. This is bad design. This is a new blog post!”

So I’ve got to ask…what’s with the girly, pink script?! According to the plot is:

A Hollywood stunt performer who moonlights as a wheelman discovers that a contract has been put on him after a heist gone wrong.

Does this convey that in the slightest? No, no, no. It says, “Hey, I have a husband. Men are bad. My husband is a man. THAT MEANS MY HUSBAND IS BAD.” You know, seeing how every single man on Lifetime is portrayed as being physically abusive and/or unfaithful.

Personally, I think the movie looks terrific. Of course, I’m ascertaining that from the trailer and not these posters. Seriously though, the trailer looks awesome. Check it out here.

If you’re going to make an adrenaline-rushed-fast-car-driving action flick, at least have the decency to give it an appropriate typeface. I mean, come on…even Trajan would have been better. In case you don’t know, Trajan is basically the default typeface for movies.

These are just a few, oh so very few, examples of all of the movies with Trajan. Thanks, Goodie Bag for the resources.

Who would have guessed that Hollywood was becoming more and more void of creativity? Not that the pointless sequels, prequels, revamps, remakes, and adaptations have been any indication, right?

So in conclusion, pink script is not the ideal choice for a movie about cars and stunt men and guns and scandalous women. Trajan, it’s about ancient Rome, is the lazy man’s choice for designing movie posters/covers.

Okie dokie, folks. It’s getting pretty late and I need to catch up on some rest.

Just a little FYI, I’m already working on my next post—you won’t want to miss it. Let’s just say…well, it’s going to be good. Okay, bed now.

As always, it has been a pleasure. Hope you’ve enjoyed.

-Nik Parks



Filed under Advertising, Art, Critique, Graphic Design

2 responses to “Drive

  1. You sure are right about the Trajan typeface being used on movie posters! I never realized that until you mentioned it…now I’ll probably be noticing it all the time! 🙂

    • nikparks

      Hahaha. It’s everywhere! I think you’d enjoy this video. This is what brought it to my attention:

      Pssst…I stole a lot of their examples.

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