What the heck is in that box?

My last entry ended on a phallic note. I had asked that you not think less of me and now I’m writing this post. Oh dear.

What kind of logo is this? Why is a man holding a box? I guess it’s because you put stuff in a box before putting it in a storage unit? Whatever the reason, it’s a poor concept…so poor…it IS the 99%.

Moving on to the obvious question: What is going on here, exactly? I don’t think one has to be perverse in order to wonder what the heck is inside that box. All I can think of is the iconic SNL digital short with Andy Samberg and Justin Timberlake. I won’t post the video or the title, I’m trying to keep this blog somewhat clean, but here’s an image from the video.

Can you guess what’s inside their boxes?

If we can go back to the logo, I’m also seeing two letter D’s as in double d’s. Look, I’m not trying to make this sexual, it’s just there!

Double D’s and a genitalia beckoning box, what does this have to do with a storage unit in Queens?

Do you see it? The arms make the D’s.

It’s kind of like one of those mom and pop gas stations in which one of the D’s in the logo is backwards for some inexplicable reason.

A designer shouldn’t have his mind in the gutter but he should be aware that many people do. If your designs can be easily turned into dirty humor, it’s probably not good for a brand image.

When it comes to a brand image, even if it’s something like storage units, clean professionalism is everything.

I had a professor in college who told a story of a student who designed a brand for a festival. I can’t remember where the festival was (my college had people from all over the world) but it was a grape festival. They called it the “Grape Fest” (creative name, huh?). This student wanted to give it an elegant look. I suspect he was inspired by something like a first edition classic book…you know how first letter of each chapter would be highly ornate? Anyway, the student’s presentation looked something like this:

Like I said, it’s important to be aware of how your designs can be perceived. This could have easily been highly, highly offensive!

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Filed under Advertising, Art, Branding, Critique, Graphic Design, Signage, Typography

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